Squapa Brand Concept
Categories
Creative Direction
Client
Personal Project
Project
Creating a Brand
Services
Branding Art & Design Direction Graphic Design
Year
2025
Squapa is an athletic-lifestyle brand concept designed for creative individuals who value movement, exploration, and expressive style.
Squapa is a brand aiming to encourage creative adventure through functional and expressive gear for people who, bike, camp, climb, roam, and make.
While many athletic brands prioritize performance or aesthetics in isolation, Squapa explores the intersection of movement and creativity—where function supports expression, not the other way around.
Visual Identity System
Squapa Posters
